The company was started by a young Scot called Alexander MacRae, who migrated to Australia in 1910. His underwear manufacturing business was originally known as MacRae Hosiery Manufacturing. The name Speedo first appeared under the brand “Fortitude” which was taken from the motto on the clan MacRae crest. The company finally took on the famous Speedo name in 1928.
Speedo now has a turnover of £100m and sells its products into 170 countries worldwide.
With Speedo products being sold worldwide and distributors wanting to market those products as soon as they were launched, Speedo found themselves dispatching hard copy catalogues across the globe. Alternatively, they were sending digital product information and images; leaving distributors to create their own marketing materials over which Speedo had no brand control.
Speedo needed to give their distributors fast access to marketing material but at the same time keep control of what was being published. They wanted to allow their distributors to create their own product catalogues and be able to access product catalogues instantly whilst maintaining brand consistency.
Speedo approached Pindar Creative to see if a system could be developed to address their needs. Pindar Creative scoped the market to find suitable technologies and came up with the concept of pagespry. By hosting catalogue content in an on-line e-commerce database, and building a high resolution PDF rendering facility, Pindar Creative addressed their problem. This solution enabled Speedo distributors to log on to the system and create a running order of products, which was then turned into a branded catalogue and sent to them via download. The user could also choose the language and styling of the catalogue to suit the needs of their own market.